Nieuws en inzichten

Throughout the design journey, one must navigate numerous compromises between conflicting design characteristics. A dynamic interplay between functionality, usability, weight, aesthetics, producibility, repairability and durability, to name a few.

Your flagship product: It is functional, beautiful, perfected over the years. It generates the majority of your turnover and it makes your brand shine. Your company blooms because of it. The product is so successful, you don’t want to change it. As a matter of fact… you don’t dare to change it. What if you killed the magic?