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By definition, a client has unique knowledge and insights; Not only about the market and about the target group, but in particular about their own strategy, ambitions, culture, how risk averse they are, and scope for investment.

In the meantime, the world has moved on and we have already developed a number of robots with our clients.

Introducing a newly developed product to the market is entering uncharted territory. What hidden problems may arise when the product is deployed 'in the field' and how significant will their impact be?